How to Craft Stories of Impact that Resonate with Donors


This webinar explores what donors truly want to see from their gifts — impact — and how real-world storytelling can connect with people on an emotional level to strengthen your fundraising.

Guest speaker Scott McKelvey, a professional content writer, has developed compelling impact stories for nonprofits of all sizes, from small local organizations to major hospital foundations. In this session, he shared insights on:

  • The importance of sharing stories of impact
  • Why the stories behind the numbers matter
  • How multiple perspectives add depth and interest
  • The basic structure of stories that create human connection

You’ll learn how to craft authentic stories that demonstrate your nonprofit’s impact and inspire donors to give with clarity and confidence!

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